This week’s Apple Breakfast column includes all the Apple news that you missed in a quick roundup. We call it Apple Breakfast because we think it goes great with a morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too.
Low margin of error and high profile
If I could steal a page from The Macalope from a moment, Android Central’s Andrew Myrick had an interesting hot take this week: Apple’s getting a pass with the iPhone 14 problems, and it doesn’t make sense. Like Morgan Freeman at the end of “Seven,” I agree with the second..
Apple has certainly made some missteps with this year’s new devices and OS updates. The new iPhones are plagued by serious problems Camera shake bugThe Camera app has been reported to be as Open annoyingly slowly. iPadOS 16 was delayed. iOS 16 has a Mail bug which causes an Endless loop of app crashesApple has had to admit that this is its best feature. draining your battery. These headlines are not what Apple wants.
But the coverage of these issues–on this and other tech sites, and in the general press–is also ample demonstration that Apple is not getting a pass. It is indeed. NeverThis gets a pass. Apple is the most scrutinized tech company worldwide, and each mistake it makes is taken on with glee. Even seemingly reasonable decisions can be roasted.
Just look at the response when Apple dropped the iPhone’s headphone jack in 2016 or stopped including a charger with new iPhone purchases in 2020. In both cases, widespread condemnation from the media and mockery from rival companies… which then quietly followed suit a short while later to considerably less negative coverage. Apple is a very popular target for criticism and it often takes flak from other companies.
This isn’t a bad thing, of course. Scrutiny is good, and keeps companies honest; that’s especially important for a company as powerful as Apple. Errors are more likely to be addressed if they’re publicized in the media. (The camera shake, and other iOS 16 bugs, were already fixed by iOS 16.0.2.)
The fact that Apple is a lightning conductor can make it a powerful tool for change. As most PC manufacturers were concerned about losing optical drives, the average phone manufacturer may be a little nervous about the idea that the charger might fall out of the box. Apple is able to pull it off and has the reputation to make all the noise, encouraging others to follow suit. Indeed, only this week my colleague Jason Snell has praised Apple’s Courage to change the worldBy removing the physical SIM.
Apple’s high profile is a double-edged sword. I doubt Tim Cook would change places with any other CEO; criticism comes with the territory when you’re number one, and I won’t be shedding any tears over Apple’s negative press coverage. But I do think it’s a bit much that the latest entry on the endless list of Apple criticisms is that it doesn’t get criticised enough.
Foundry
Trending: The top stories of the week
The iPhone 14 could be the beginning of something. Extreme trend: Apple’s Losing out in the mid-range is a losing proposition.
The iPhone 14 Pro’s New 48MP lensIt is simply amazing. A mirrorless camera is cheaper than a more expensive one.
The Macalope has a question that’s as tough to answer as it is to say: When Apple’s criticsdeserved as much criticism. Is it really that critical?
Jason Cross reveals 16 hidden iOS 16 featuresYou You will need to locate.
A iPhone 14 teardown reveals “the Most significant redesign since the iPhone X.”
Reviews corner
We’ve been putting the new iPhones through rigorous testing in the Macworld labs, and can now reveal the results in our First in-depth reviews.
We round up the best of the Apple Watch Ultra reviewsWe find out: impressive debutThis goes above and beyond our expectations.
Next week, we’ll be reviewing the iPhone 14!
Rumor mill
Logitech may have done it accidentally Two new iPads were revealed. This gives the recipe a bit of spice. October event.
Apple’s Dynamic IslandAccording to reports, Expand to all iPhone 15 modelsIn 2023.
Podcast of Week
The beginning of a new iPhone generationWith the iPhone 14, we are now in the midst of a major milestone. These iPhones could be the most significant models Apple has ever released. We’ve got the new iPhones and we talk about why they’re so important in this episode of the Macworld Podcast!
Each episode of Macworld Podcast is available online Spotify, SoundcloudThe Podcasts appYou can also call it: Our site.
And with that, we’re done for this week. If you’d like to get regular roundups, sign up for Our newsletters. You can also follow us Follow us on Twitter for breaking news stories. Enjoy your weekend and see you next Saturday. Stay Appley.
