Who says Apple doesn’t hear? Who says it doesn’t change its thoughts? Who says it will possibly study to do the correct factor?
Was it Gary? Dang it, Gary. We talked about this.
Regardless of the corporate’s fame on the contrary, Apple modified course not as soon as however twice within the final week. That means that it has fulfilled its changing-its-mind quota for the present 12 months. Don’t search for Apple to alter its thoughts once more till November 2024.
Sure, stunning many final week, Apple introduced out of the blue (bubble) that it might be implementing RCS messaging in Messages subsequent yr. Earlier than you ask, RCS message bubbles can be inexperienced, similar to SMS and MMS messages. Your goals of a rainbow coalition of bubbles should wait for one more day.
However that wasn’t the one factor the corporate did.
“Apple to pause promoting on X after Musk backs antisemitic publish”
After no matter Faustian cut price Tim Prepare dinner struck in his assembly with Elon Musk a yr in the past, Apple had continued to promote on Musk’s dwelling for the criminally gross, having its adverts positioned subsequent to high quality merchandise like monkey wax and disposable pants. Musk’s newest bon mots brought on an outcry from many corners, together with a quick email-writing marketing campaign directed at Prepare dinner.
The Macalope is simply going to say it: Elon Musk is a nasty particular person. The attractive one is aware of lots of people actually don’t need to consider that, however it’s true.
“However he does the area stuff! Perhaps he’s simply sophisticated.”
IDG
No, he’s not sophisticated. He’s simply terrible. Look, the Macalope loves area. It’s his second favourite place after Earth. However even Musk’s area enterprise is kind of unhealthy!
“A SpaceX Employee Died and They Saved It a Secret”
Musk has not apologized for the feedback that led advertisers to flee Twitter like rats leaving a sinking, antisemitic ship. He solely haughtily assured everybody that he was not antisemitic.
See, he’s not antisemitic, he simply occurs to love and voice settlement with posts that are antisemitic. Okay? Perceive now? So easy.
It’s good that Apple modified its thoughts on these two points. However let’s not clap the corporate on the again too laborious. Or, actually, in any respect.
Each of those course corrections got here manner later than they need to have and solely occurred due to strain. Upcoming EU laws was seemingly what brought on Apple to lastly decide to RCS. RCS isn’t excellent, after all, however now that Apple’s on board, it says it’s going to work to have end-to-end encryption included in the usual. That’s a win for everybody.
It might have carried out that earlier.
Apple’s pullback from promoting on Musk’s playground for petulant incels solely got here after IBM pulled adverts. Once you’re overwhelmed by the corporate that bought know-how to the Nazis throughout World Conflict II after which solely name it a “pause” to promoting, you don’t actually deserve loads of accolades for lastly doing the correct factor. This stinks of placing a maintain on adverts till issues blow over.
The Macalope isn’t certain how antisemitism “blows over”, notably when the particular person committing the antisemitism insists he’s not. It’s going to be an actual disappointment if Apple quietly begins adverts up once more in a couple of weeks with out something in any respect having basically modified.
Finally we are able to say Apple did the correct factor in each these cases. We are able to additionally ask the corporate to do higher.
